Tuesday, September 17, 2013

University ranking Shamanking

University Ranking Shmanking

I received a call from the office manager of an organization that the “president” wanted to speak with me on some important matters as a result of the performance of my organization proved to be exemplary that year, or so she said. We set up a phone appointment for the day I planned to be available for the president who was joined by the “chairman” of the board to congratulate me for the “job well done” and begged leave for his appointment. The president was very pleasant, articulated himself well as an educated person, communicated like a well versed person and informed me that I had won the prestigious award of my field and will be receiving my award certificate and a shield of recognition. The gentleman also advised me that I can only receive the award at a banquet ceremony at the Westin Hotel and that the event would be covered by the media along with some politicians and celebrities presence. This was no hoax. The president informed me that the dinner was complimentary but I had to make a contribution of $5,000 to attend the ceremony. There was no hissing sound but my excitement fizzled when he insisted on making the “donation” to his organization. Mind you, this organization was advertising in some prestigious magazines as a business evaluating company for a while so the authenticity was not in question.  

It finally downed on me that the president was probably calling me from the chairman’s a desk away office. No, it was not a scam. He offered an award and priced it according to the demographics. He was very upset that I was not giving this “award opportunity” the credit it deserved. On my insistence that if won the award then it should not be tied with a donation, he almost yelled at me with frustration for letting the opportunity go. I could understand his frustration; he lost a business prospect with a very high profit margin. Lesson learnt, was that all awards and rankings are not based on the commonly acceptable merit which is based on facts.

Ranking of schools is no different than that. Wait a minute- That may not be a fair statement so let us rationalize it. Let us take the high ranking schools like, Yale, Harvard, Princeton, U Penn, MIT, Stanford,  UCLA, UCB, UCSD, JH, UCal and some more, they are pretty darn good schools. They do not pay advertisement money to get their high ranking, they earned from the past performance and lack of competition. The fact of the matter is that the higher you pay these magazines for the “advertorials” or advertisement, better the ranking you get. They also use criteria like, how long you have been advertising with them, how much money you are spending with them and how regularly etc.. That can get your institution ranking up and down also. It’s crying shame that the education profession has become a pure business in some cases. No one ranks those small town colleges in God forsaken districts where the professors and teachers work twice as hard with less than adequate support staff, lack of funding, falling apart facilities but working to the max of their abilities and availabilities. Can someone start ranking those financially struggling institutions and underpaid over worked faculties please? Can someone give a damn about how it affects the moral of the staff when the “endowment fund” is a luxury that you can fantasize about but not realize it?  


Ranking shmnking, it’s all a politics and business as usual game. Should we ask ourselves, why do we want to give more money to the institutes already overflowing with funding and not support the “No name” institutes? Surely they do not have the resources to groom you to be the president or CEO but isn't that what we start learning between the age of differentiation to the age of 5 or 7? If you have perfect GPA, financing in place and aspire to be the leader, knowing that realistically you can do it, go to the high ranking schools we mentioned here but otherwise get an admission in a school that offers the best curriculum, dedicated faculty and a chance to shine and outrun those Ivy League and high ranking school graduates as not all of them become president of the United States, only one out of thousands does every 4 to 8 years. So what about the rest of the CEO s and leaders? Where do they come from? The rise from within ranks! Little do we know that high ranking is done by commercial entities and not the unbiased educational authorities?  So do you a favour when it comes to the question of which school I should be going to? Ask yourself instead, which schools I can or should not attend and why. That ought to make things clearer. It may be sobering in some cases and enlightening in others. Some of these magazines in business of selling the “best school rankings” may not give me an award for my truth in higher education Blog but then again, I do not advertise with them so it won’t make a difference.        

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